December 2008 - In This Issue of MacDonald
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| This month's Features articles focus on the topic of going back to basics to ensure survival during difficult economic and industry times. Specifically, the articles address reconsidering rates, improving customer loyalty, planning a redesign and forecasting change. |
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| This month's Sales articles include tips on being a leader and on developing persuasion skills; columns from John Foust and Bob Davis; and Idea Starters from Richmond, Va., and Goose Creek, S.C. |
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| This month's Online articles include an overview of the online advertising industry; a column by Mike Blinder; an Idea Starter from Lancaster, Pa.; and other information of interest to digital advertising professionals.
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| This month's Recruitment articles focus on the state of the recruitment advertising realm, Karen Golin's column, skill-based recruitment ad ideas and other information of interest to recruitment advertising professionals.
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| This month's Real Estate articles focus on the state of the real estate advertising industry, John Tuccillo's monthly column, newspaper real estate advertising self-promotion ads and other information of interest to real estate advertising professionals.
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| This month's Automotive articles focus on the state of the automotive advertising industry; Idea Starters from Rensselaer, Ind., and Dover, Del.; and other information of interest to automotive advertising professionals.
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 | This month's Creative Selling contains articles about how to treat customers well, boost sales, network, work with gatekeepers and excite customers as well as other information of interest to sales professionals.
| | |  | This month's Real Estate Marketer contains articles for real estate agents about generating leads with Web sites, approaching the "green" market, networking and finding success during rough economic times. It also includes ad ideas, copy and images for use in promoting real estate agents' listings.
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