Quick search tip - when searching for the PDF of the entire issue of MacDonald, Creative Selling or Real Estate Marketer,
try
selecting "Full Section" as the category, entering the publication
title as a keyword and adding the date to find the exact issue you
seek. For example, selecting "Full Section," typing "Creative Selling"
and searching for 05/09 should pull up only one result - the most
recent issue of our sales newsletter for your sales executives.
May 2009 - Volume 2, Issue 5
Now Available Online
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In This Issue of MacDonald
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| This month's Features content focuses on an upscale community magazine from Thomasville, Ga.; an annual bridal planner from Iowa; the redesign of The Seattle Times; and additional wedding planning promotional pieces. |
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| This month's Online content includes
information about the Knight News Foundation's New Voices grants for innovation; a local wedding Web site in Attleboro, Mass.; Individuated News pilot programs in Denver; and other industry
notes. |
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| This month's Sales content includes tips on promoting market penetration, recognizing student achievements, closing effectively and other industry notes. |
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| This month's Recruitment content focuses on a diversity publication from Pittsburgh; ad ideas in the areas of job fair promotions and employer open houses; and other news of interest to recruitment advertising executives.
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| This month's Real Estate content focuses on technological advancements in online home tours; ad ideas in the areas of recreational properties and first-time buyer propositions; and other news of interest to real estate advertising executives.
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| This month's Automotive content focuses on a series of ad ideas including recreational vehicles, economic stimulus programs, innovative ad scapes and luxury automobiles as well as other news of interest to automotive advertising executives.
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 | This month's Creative Selling contains articles about knowing when to let go of a bad prospect, choosing which clients to see and setting effective goals as well as other information of interest to sales professionals.
| | |  | This month's Real Estate Marketer contains articles for real estate agents about spicing up ad copy, planning ahead for a market upturn, marketing to Generations X and Y and creating a productive home office. It also includes ad ideas, copy and images for use in promoting real estate agents' listings.
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